Editor's Note

 

By T. Craig Bott

 

We think it's time for a reality check. Time for entrepreneurs and would-be entrepreneurs to look seriously at all that comprises the rewards and the risks of entrepreneurism. Time to take off the rose-colored glasses and see what you are getting yourself into.

One of the biggest challenges for most entrepreneurs is managing expectations — their own and those with whom they work. Understanding this challenge is an important reality check as you prepare your startup.

In this issue of Launch we share stories of those who have done well, but we also spotlight those who have struggled to succeed and what they learned from their experiences.

We also provide insights that help decipher the difference between what you might think is a great business idea and one with real opportunity. And with real opportunity comes a need for funding. We offer tips on ways to make sense of the mass of legal terms included in your financing documents.

It's a great time for a reality check. Because we believe you want it straight, head on, with all the curves and all the thrills.

Enjoy the read!

 

T. Craig Bott
Grow Utah Ventures
President & CEO

 

Launch - Summer 2008

 

 

For the full "digital magazine" version of Spring 2008, visit: www.nxtbook.com/nxtbooks/growutah/launch_2008summer/