Editor's Note

 

By Alan E. Hall

 

Thanks for reading this issue of Launch, the magazine for Utah's entrepreneurs.

When launching a business, many young entrepreneurs underestimate the importance of establishing a sales strategy. It's too easy to get caught up in product development thinking a sales plan will work itself out later.

However, ask any seasoned entrepreneur and he or she will stress the great importance of learning to sell your product or service long before it's ready to market.

For the cover story of this issue, we asked four experienced local sales professionals to share their sales advice and experiences in the hope that the information will help you begin to develop a solid sales strategy.

We've received some very positive feedback on the magazine's content and format so far. We want to ensure the magazine is living up to its charter to help grow Utah's startups by providing timely and useful information. Please help us by sending positive or negative input to feedback@launchutah.com.

 

Alan E. Hall
Grow Utah Ventures
Founder & Chairman

 

Launch - Spring 2008

 

 

For the full "digital magazine" version of Spring 2008, visit: www.nxtbook.com/nxtbooks/growutah/launch_2008spring/